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Références · 2026-02-21

bookFuture trends in social media use for strategic organisation communication: Results of a Delphi study

This article examines current uses of social media for communication by enterprises, political organ...

ZerfassAnsgarLinkeAnne

Références · 2026-02-21

bookArtificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks

Artificial intelligence (AI) might change the communication profession immensely, but the academic d...

ZerfassAnsgarTenchRalphHagelsteinJens