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Références · 2026-02-21

Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media

The increasing volume of firm-related conversations on social media has made it considerably more di...

Webcare CommunicationStratégique Machine learning Social media Sentiment analysis Automated content analysis eWOM

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Webcare CommunicationStratégique Machine learning Social media Sentiment analysis eWOM