eWOM x 2

bookRéférences 2

Références · 2026-02-21

A comparative assessment of sentiment analysis and star ratings for consumer reviews

Electronic word of mouth (eWOM) is prominent and abundant in consumer domains. Both consumers and pr...

Sentiment analysis eWOM Comparative assessment Consumer reviews Machine-learning

Références · 2026-02-21

Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media

The increasing volume of firm-related conversations on social media has made it considerably more di...

Webcare CommunicationStratégique Machine learning Social media Sentiment analysis Automated content analysis eWOM

Mots-clés associés

Sentiment analysis Comparative assessment Consumer reviews Machine-learning Webcare CommunicationStratégique Machine learning Social media Automated content analysis